How to Use Asset-Map for Business Development (David Leo, Advisor Perspectives)
Key Takeaways:
Asset-Map simplifies the complexities of business development by consolidating scattered financial data into clear, concise reports for clients.
It enhances business development tactics, such as referrals, roundtables, COI partnerships, and drip campaigns, by enhancing memorable conversations.
With Asset-Map, financial advisors gain consistency, differentiation, and scalability, making it an essential tool for driving growth, fostering stronger relationships, and achieving long-term client loyalty.
Growth isn’t about hustle; it’s about connecting clearly and purposefully with clients. A financial advisor focused on business development should also prioritize building connections, deepening relationships, and fostering loyalty.
Driving referrals, loyalty, and business growth isn’t as tricky as it may seem with the help of Asset-Map. Asset-Map is a launchpad for deeper advisor-client and advisor-prospect connections. Its visualizations help clients and prospects clearly understand their financial situations and how you, as an advisor, can assist them.
This guide will share how to use Asset-Map to support business development for financial advisors. Read on for intentional growth strategies to support your financial advisory business now and in the future.
Why Asset-Map Transforms Business Development
Asset-Map is a modern planning tool for financial advisors. It visualizes the household’s entire financial life on a single page. The Asset-Map Report makes complexity feel simple and meaningful with easy-to-understand visuals.
This financial planning tool also invites prospects into a “shared view,” fostering alignment from the start. Asset-Map helps advisors provide relationship-driven services, not salesperson-first. This personalized approach helps build deeper client relationships and long-term loyalty.
Asset-Map Reports are based on the adage that a “picture is worth a thousand words.” What may take 20 pages to communicate, given many planning experiences, can be condensed into a couple of pages that your clients will appreciate and hopefully love.
An Asset-Map Report is a visual experience that displays all household members, entities, financial assets, liabilities, cash flows, and insurance policies, providing advisors with a straightforward way to quickly identify and address gaps in a financial plan and uncover new opportunities to elevate their clients' financial condition.
Lastly, it’s fast to prepare and easy to update an Asset-Map Report. Asset-Map is ideal for scaling business development touchpoints and creating repeatable processes. Asset-Map enhances business development by facilitating seamless connections with prospects and clients on a deeper level.
Business Development Tactics Enhanced by Asset-Map
Now that you understand that Asset-Map is built for scaling businesses, let’s take a look at how it enhances traditional business development tactics. It can be used to improve referrals, roundtables, COI outreach, and more.
Client Referrals That Stick
Client referrals are a huge part of growing a financial advisor business. Start by delighting existing clients with visual clarity using Asset-Map’s aesthetically pleasing visualizations. Share a visual display of their financial data to ensure they understand where they stand and how they’re making progress towards goals.
Then, ask for referrals using aided recall, such as by asking, “Do you know others like you who’d value seeing their full financial life mapped out visually?” With Asset-Map, current clients will be able to provide a clear representation of the value you bring to the table when referring others to your practice. They’ll have a tangible product to show others who might be interested in financial planning services.
Targeted Roundtables & Events
Financial advisors can also use Asset-Map to host small, niche-focused gatherings or roundtables to spark curiosity and engagement. During these events, use Asset-Map live to visually walk attendees through a client’s financial life in an approachable way.
Choose one persona per event to make the content feel more personalized. Whether you’re looking at an example of dual-income parents with young kids or a business owner planning an exit, Asset-Map helps you display unique insights and raise curiosity.
Strategic Centers of Influence (COI) Outreach
Strategic centers of influence, such as attorneys, accountants, or business groups, are excellent starting points for business development. Partner with these professionals and use Asset-Map as a collaborative visual tool for joint client education.
When partnering with other professionals, it’s essential to lead with a clear value exchange rather than simply asking for referrals. Then, you can create a mutual client workflow that benefits both parties. Asset-Map will uncover missed opportunities (coverage gaps, liquidity, titling, tax buckets, etc.) that you can collaborate on with COIs.
Personalized “Book of Life” Campaigns
You probably have warm contacts that you can reach out to with a value-first offer. Reach out by saying, “Let me help you visualize your financial map, without obligation,” to get the ball rolling. Use Asset-Map to create personalized “Book of Life” campaigns with warm contacts to turn them into long-term clients.
Asset-Map is the spine of the “Book of Life.” Build a concise, personalized packet (digital PDF or slim printed booklet) that makes someone’s financial life feel organized and actionable in one sitting. These campaigns are highly effective in attracting prospects to your business and building strong client relationships from the start.
Thoughtful Drip Content with Visual Flavor
Anonymized Asset-Map visuals can create thoughtful drip content for email, social media posts, or newsletters. By sharing Asset-Map Reports and stories online, you can stay top of mind for prospects. Invite prospects for a personalized session where they can get their own visual map.
Turn visuals into story-driven content by narrating what the Asset-Map snapshot means in plain language.
“This household had five retirement accounts scattered across different providers. With Asset-Map, we could see overlaps and create one clear strategy.”
“Here’s what happens when we map a business owner’s finances. The gaps become obvious at a glance.”
Drip content is designed to nurture interest over time and turn prospects into clients without overwhelming them. The key is sharing bite-sized information and valuable insights that spark curiosity.
It’s best to keep each piece of content focused on a single problem and its solution. You can use visuals as the hook and provide background information in simple language. Repurpose your content across multiple channels to expand your reach, allowing prospects to see your message multiple times.
How Asset-Map Supports the Full Business Development Journey
Asset-Map is a financial advisor’s best friend for growth and business development. There are a few different ways that Asset-Map supports business development, including:
Consistency: Asset-Map ensures consistency in presentation, meaning every prospect views your narrative in the same way. It helps create repeatable processes that clients love.
Differentiation: Visual-first planning experiences are still not the norm. Few advisors offer this type of financial planning, allowing you to stand out from the crowd with added value.
Scalability: Financial advisors can create maps quickly, share them with prospects or clients, and change dynamically for each audience. Repeatable processes also make scaling much easier for advisors.
Our innovative tool is designed to support financial advisors in enhancing client understanding and engagement. It provides clear visualizations that help clients fully understand their financial plan and take action.
Turn Every Interaction Into a Visual Opportunity
To be successful, financial advisors must reframe their approach to business development. It’s not about chasing, but rather, it’s about inviting clarity and confidence. Asset-Map equips advisors to lead with storytelling, making growth more natural and meaningful. With this tool, you can focus on providing highly personalized experiences that delight and engage clients.
Asset-Map is the key to growing and scaling your financial advisor business one client at a time. Try Asset-Map for yourself by scheduling a demo today!